Grover AliceSnapchat is a social media platform that allows users to share multimedia messages such as photos or short videos (called snaps). Unlike other social media services, Snapchat messages are only available for a short time before they disappear from the platform’s feeds.
API functions: Snapchat provides the Snapchat Marketing API, which allows developers to create customized applications to automate the purchase and targeting of ads on the platform. With the API, you can target users in a specific geographic location, create audiences with specific interests, and run other automated marketing campaigns.
Popularity: As of the second quarter of 2018, Snapchat had about 190 million daily active users worldwide.
Price: Snapchat Marketing API is offered for free.
Ease of use: Snapchat provides helpful API documentation and sample code so that developers can start embedding the API in minutes.