API functions: The Tumblr API contains several methods for performing various actions, including getting information about users, subscribing to or unsubscribing from blogs, liking or unfollowing posts, getting a list of blog posts, and editing or deleting posts.

Popularity: As of the end of 2018, the platform contained more than 450 million different blogs.

Price: The API is provided free of charge.

Ease of use: Tumblr has done a great job of ensuring that its API is functional and flexible so that it can be embedded into any application. In addition to detailed documentation in the most popular programming languages, it also offers a large collection of useful resources for developers.

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API features: With the Viber API, you can connect to a company’s communication platform and create immersive interactive experiences. The API allows you to send different types of messages, such as texts and images, receive messages, get information about users, publish messages to public chat accounts, and much more.

Popularity: As of October 2018, it reported over 260 million monthly active users worldwide.

Price: The API is provided free of charge.

Ease of use: The communications company offers simple documentation that allows for seamless and minute-by-minute implementation of the API.

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API functions: Snapchat provides the Snapchat Marketing API, which allows developers to create customized applications to automate the purchase and targeting of ads on the platform. With the API, you can target users in a specific geographic location, create audiences with specific interests, and run other automated marketing campaigns.

Popularity: As of the second quarter of 2018, Snapchat had about 190 million daily active users worldwide.

Price: Snapchat Marketing API is offered for free.

Ease of use: Snapchat provides helpful API documentation and sample code so that developers can start embedding the API in minutes.

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API features: The YouTube API allows developers to embed YouTube features into their websites and apps. You can use the API to allow users to play YouTube videos directly in your app, search for YouTube content, manage playlists, download videos, and perform other tasks. The API also allows you to analyze the performance of your videos, schedule live broadcasts, and add a YouTube subscription button.

Popularity. As of May 2018, YouTube was visited by over 1.8 billion users every month, making it the second most popular social media platform in the world.

Price: The API is provided for free.

Ease of use: Google has provided simple developer documentation, guides, and sample code to make it easy to add YouTube features to your website or app.

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API functions: Facebook provides various APIs and SDKs that allow developers to access their data and extend the capabilities of their applications. The Facebook Graph API is an HTTP-based API that provides the primary way to access platform data. Using the API, you can query data, publish images, access pages, create new stories, and perform other tasks. In addition, the Facebook Marketing API allows you to create programs to automatically market your products and services on the platform.

Popularity: At the end of 2018, Facebook had over 2.2 billion monthly active users, making it the most popular social media platform in the world.

Price: Facebook APIs are provided free of charge.

Ease of use: In addition to detailed documentation, Facebook has an active developer community with members who are always ready to help each other to make the most of the API.

Instagram is a social media platform owned by Facebook that allows users to share photos and videos.

API functions: Facebook offers many APIs that allow developers to create tools that enhance the user experience on the Instagram platform. With the help of APIs, you can allow users to share their favorite stories and daily highlights from your app on Instagram. In addition, there is the Instagram Graph API, which allows developers to access data from companies that manage Instagram accounts. With the Graph API, you can conveniently manage and publish media items, discover other businesses, track mentions, analyze valuable metrics, moderate comments, and search for hashtags.

Popularity: At the end of 2018, Instagram had over 1 billion monthly active users.

Price: APIs are provided free of charge.

Ease of use: Instagram APIs are easy to use. Facebook has done a good job of providing detailed documentation to help developers easily implement the APIs into their apps.

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API functions: Twitter provides various API endpoints to accomplish different tasks. For example, you can use the Search API to retrieve historical tweets, the Account Activity API to access account activities, the Direct Message API to send direct messages, the Ads API to create advertising campaigns, and the Embed API to insert tweets into your web application.

Popularity: Twitter is a very popular social media service that can help boost engagement for your app. At the end of 2018, it had over 335 million monthly active users.

Price: Twitter provides its APIs for free. However, if you need a high level of access and reliability, you will need to contact them to get paid versions of the APIs.

Ease of use: Twitter APIs are very easy to use. Twitter provides comprehensive documentation to help you seamlessly integrate any of its APIs into your specific use case.

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They usually do not provide access to confidential or copyrighted data. Instead, they are designed to help developers use data that is publicly available.

For example, the Google Maps JavaScript API allows anyone to create a map with a specific placemarker and embed it on their website. This is a special use of data that is already publicly available on Google Maps.

Here’s what the code for a basic web page with a custom map created using the Maps JavaScript API looks like:

To use open APIs, developers may need to register for access or authentication. In the example above, you can see the API key, which is a form of authentication. Another form of authentication that is sometimes required for open APIs is called OAuth.

For example, to use the Facebook API, developers need to create a developer account. Before running an application that uses the Facebook API, the developer must add a verified company to the application. They also have to answer some questions about their data processing methods. The app then goes for verification.

Partner APIs

Partner APIs are only available to approved business partners. Before developers can access the API, they must apply for approval. They are then granted some type of access in the form of a license or rights agreement.

Because these APIs provide access to data that is not publicly available, they are much more limited in use. They are usually limited to performing one specific task. Authentication is usually required in the form of an access token.

Internal APIs

Back-end APIs are used to make different systems work better together on the same social network. They provide access to server data for developers who either work for the company or have a contract with the company. They are not available to third-party developers. They are also sometimes called private APIs.

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1. Automation.
   Social media APIs provide automatic access to data, which allows for efficient and timely data collection. This makes it easier to monitor campaigns and track progress without having to manually review data.
2. Cost savings
   Utilizing social media APIs can help businesses save money in the long run by reducing reliance on manual labor and reducing the need for expensive third-party software solutions.
3. Better information
   Using data from social media APIs, businesses can gain more insight into their target audience and tailor campaigns accordingly. This helps to ensure better targeting and effectiveness of campaigns.
4. Improved security
   Social media APIs offer more secure access to data, reducing the risk of malware infiltration into a company’s networks.
5. Scalability
   With social media APIs, businesses can quickly and easily scale as their needs grow or change over time. This makes it easier for businesses to stay ahead of the market and remain competitive.

Overall, using social media APIs can offer numerous benefits for businesses looking to better engage with their customers and improve their campaigns across multiple platforms. From automation and cost savings to improved security and scalability, it’s hard to ignore the benefits of using a social media API.

How to choose the right social media API for your business

When it comes to customer engagement and brand awareness, social media platforms are a powerful tool for businesses. However, with so many different social media APIs available, how do you choose the right one for your business?

The first step is to determine what you need from a social media API. Do you need an API that gives you access to analytics and statistics, or do you need an API that helps you manage user profiles? Once you’ve identified your needs, it’s important to consider the features of each social media API. Look for APIs that offer the best feature set for your business, such as data integration, analytics capabilities, and content management tools.

When choosing a social media API, it’s also important to consider the cost. Some APIs are free to use, while others may require a monthly subscription or one-time payment. Don’t be afraid to compare the different pricing structures available, as this will help you find an API that fits your budget and needs.

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Without going into too much detail, an API is a way for computer programs to communicate with each other to request and provide information. To do this, a software application calls what’s called an endpoint, an address that corresponds to a specific type of information that we provide (like phone numbers, endpoints tend to be unique). Twitter provides access to some of its services through APIs so that programmers can develop software that interacts closely with Twitter, such as an application for responding to user feedback about a company on Twitter.

Twitter data is different from the data accessed by most other social networks because Twitter data contains information that users have published in the public domain.

Twitter Data Access

By default, applications can only access public Twitter information. Some endpoints, such as those that allow you to send or receive private messages, require additional permissions from the user to access the information. These permissions are not granted by default; the user may or may not grant such access to a particular application and manage all applications that have access to the account.

Twitter’s APIs include a wide range of endpoints that fall into five main groups.

Accounts and users

Allow developers to programmatically manage an account’s profile and settings, add users to a ignore or blacklist list, request information about an account’s allowed actions, etc. These endpoints can be used by civil services, such as the Commonwealth of Virginia Department of Emergency Management, to inform local emergency response and emergency notifications.

Tweets and Responses

To access tweets, developers can use search for specific keywords or request sample tweets from individual accounts.

These endpoints help nongovernmental organizations, such as the UN, identify, research, and refute misinformation about health initiatives. For example, in Indonesia, there were persistent rumors that vaccines allegedly contained pig products or caused infertility. After figuring out how these rumors originated and spread, the UN sent a team of experts to debunk the ridiculous myths, which were of particular concern to the largely Muslim population. A team of researchers at Northeastern University recently developed a new method for monitoring flu incidence based on Twitter data that can predict outbreaks six weeks in advance – much earlier than many other models, and yet just as accurately.

Personal messaging

Personal messaging endpoints provide access to the PM correspondence of users who have explicitly granted permission to an application.

Ads

A set of APIs that developers like Sprinklr use to help businesses automatically create and manage Twitter ad campaigns. Developers can use public tweets to identify topics of interest to users, and offer tools for companies to run Twitter ad campaigns targeting different audiences.

Tools for publishers and SDKs

These tools allow companies to bring live, open Twitter correspondence to their websites, and make it easy to share information and articles from websites on Twitter.

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All popular social media networks have APIs that developers can use to create social media management tools. You can learn more on each network’s developer site:

• Instagram API
• Facebook API
• YouTube API
• Twitter API
• LinkedIn API
• Pinterest API
• TikTok API

How does it work in practice? Social media tools like Hootsuite have full integration with all the major social networks through API access. APIs connect Hootsuite with your social media accounts. With them, you can manage all your social media accounts from one centralized dashboard, rather than switching between tabs to handle profiles on different platforms separately. This includes scheduling and publishing posts, generating analytical reports, responding to messages and comments, and more.

Networks decide how much social media data their APIs give developers access to. This means that apps and other tools that help you manage your social media accounts must follow the rules set by the social platforms. That’s why connecting social accounts to a third-party tool for the first time can be cumbersome – social platforms usually ask you to confirm your consent to share data before granting initial access through their APIs.

Social media APIs also define what features third-party tools can – and cannot – provide. Does it seem like your social media management tools make you jump through hoops to get things done? That’s probably because they’re working within the limitations of the social platform’s APIs.

For example, Instagram has two main APIs. Instagram’s basic display API allows developers to create consumer-level applications (e.g., applications that allow users to host their Instagram feed on their website). It only requires basic access to an Instagram account.

The Instagram Graph API provides more functionality. It is designed for applications that allow professional Instagram accounts to manage their Instagram presence, such as Hootsuite.

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